A lot of people hear the term “business coach” and immediately align that person with consultants and counselors. But this is really not the case. A coach plays a much different role on the business path of an entrepreneur.
So, what makes a Business Coach different?
The role of a business coach is to help the entrepreneur realize the expertise that lies within. A business coach, not unlike a basketball or volleyball coach, uses their skills to help someone uncover their own potential. They work with the business owner to put together a strategy to develop and strengthen that potential.
The right business coach takes an entrepreneur and guides them on the path to discovering all that they need to succeed.
A business coach is an outside observer who can help the individual identify their strengths. Once those strengths are known, the business owner or executive can utilize the coach to grow their brand, improve their team or simply work strategically.
The coach will question choices that are being made and make the business owner look at Why? And, What If? A coach is there to give insight and help the owner to look at their business and all that could be possible with changes.
Skills are developed through interactions and practice, just like they would be on the basketball court or a football field.
It is not the job of the business coach to pass along all that they have learned and expect the business owner to duplicate those actions in order to succeed. The coach just draws out potential and encourages big picture thinking to make best decisions for the business.