Want to Create A Marketing Plan?
At FocalPoint, we take a holistic approach to business planning.
Often times we speak with business owners who want to know, “Can you help me create a marketing campaign?” YES! We can.
However, a marketing campaign must be part of an overall approach to business growth which targets bottom line increased revenue. A marketing campaign as a stand-alone makes very little sense except in the context of moving your business toward revenue growth. All the beautiful creative means nothing without understanding where you are going and why.
And, a marketing campaign is only one aspect of increasing revenue (Hints: How is your conversion rate? How about Cost of Goods? Are you getting repeat sales? How about Operating Expenses? Let us help you with performance benchmarking.)
Customer Identification
I digress… back to a marketing campaign… This infographic outlines the 8 Steps to Identify Your Ideal Customer.
It corresponds nicely with the FocalPoint approach of to beginning to create a marketing plan by identifying Product, Price, People, Promotion.
Source: www.acgph.com