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The Sigmoid Curve of Your Business


The sigmoid curve, also called the “S” curve, is a cycle that all living organisms go through. This also applies to businesses. This is a cycle of learning, growth, and decline.Without innovation, fresh ideas, and the ability to change, then your business will go into a decline.

Too often entrepreneurs are satisfied with the success they have achieved and are content to just leave things as they are. They hold tight to the idea of “If it’s not broken, don’t fix it.”But this can easily lead to their business’s decline. There is always something new to be learned, some idea that can be implemented, and some changes that can be made in order to improve on the business. Remaining in one place just because it is comfortable and familiar will not let your business grow and thrive.

The idea is to keep building on that “S” curve. Keep innovating. Keep making improvements to build upon the success that your business has already achieved and you will not face the downhill slide that comes from being stagnant. Being constantly on the lookout for new ways of doing things, for new products and solutions for your customers will lead to a chain of growth for your company.

Your business does not have to follow others into the downhill decline. By staying at the forefront of innovation and accepting that changes need to be made in order to grow, you will enjoy the prosperity of your business for a long time to come.